Get found on Google I optimize your visibility for more inquiries

94% of all clicks go to unpaid search results. Only 6% click on ads. These figures show: If you are found organically on Google, you don't need an advertising budget.

Especially for craft businesses and local service providers, SEO is the most direct way to new orders. Why? Because your potential customers are specifically looking for you - "electrician Ratzeburg", "hairdresser near me", "roofer Lübeck". They have a problem and need your solution. Now.

My SEO focus for regional businesses

I don't offer everything - I concentrate on what really works for craft businesses and local service providers:

• SEO analysis as the basis of every strategy
• Local SEO for more visibility in your region
• Technical optimization - for fast, Google-friendly websites

These three areas are intertwined and form a system that delivers demonstrable success.

The problem: Good work, but invisible online

You do your job well. The customers are satisfied, recommendations are coming in. Nevertheless: hardly anyone can find you on Google. While competitors are on page 1, your website is hidden somewhere at the back.

The reality is harsh: Over 90% of Google users stay on page 1 - if you don't rank there, you practically don't exist.

You are not alone with this problem. Most websites get hardly any measurable traffic from Google - although the real traffic is often 20-40% higher than Analytics shows due to GDPR and ad blockers. The reason? Missing or incorrect SEO.

The new reality: Zero-click searches and tracking

Almost 60% of all Google searches end without a click - Google is answering more and more directly. Sounds threatening? It's not. Because local searches and commercial inquiries continue to lead to clicks. And: those who rank in the top positions get the lion's share of the remaining traffic.

At the same time, tracking is becoming more difficult. Due to GDPR and ad blockers, we only see 60-80% of the real traffic in Analytics. The good news: SEO success is not only reflected in click numbers, but in real business results - more calls, more inquiries, more sales.

What does SEO really bring? Figures for your decision

SEO costs time and money. True. But look at the alternatives.

SEO vs. Google Ads – The comparison

The click numbers:

The first unpaid search result gets 19-times more clicks than the first ad. Organic top positions achieve click-through rates of almost 40%, while advertising only achieves about 3.8%.

The decisive difference for the budget: With SEO, you pay once for the optimization – the clicks remain permanently free. With Google Ads, you pay for every single click, often 1-5€ or more.

A calculation example:

• 1,000 clicks via Google Ads at 2€ per click = 2,000€ per month
• 1,000 clicks via SEO = 0€ (after optimization)
• Savings: 24,000€ per year

Important note: Due to GDPR and ad blockers, Analytics only shows 60-80% of the real traffic. The actual SEO clicks are therefore even higher - another advantage over paid ads.

Qualified visitors at the right time

SEO traffic is not only free – it also converts better. People who find you via Google have a specific problem and are actively looking for a solution. This leads to significantly higher inquiry rates than push advertising.

The figures in the local area are impressive: 76% of 'near me' search queries lead to a store visit within a day – a call, visit or inquiry. For local mobile searches, 18% lead to an order within 24 hours.

The three pillars of effective SEO

SEO is based on three areas that work together:

1. Technical SEO: The foundation

Google must be able to understand your website. Many technical problems can be solved with manageable effort.

Core Web Vitals – What Google evaluates:

• Loading speed: Your page should load in under 2.5 seconds
• Interactivity: Users must be able to click and scroll immediately
• Visual stability: No jumping elements when loading

Mobile-first is mandatory: About two-thirds of all searches come from smartphones - and the trend is rising. Google primarily evaluates the mobile version. A non-mobile-optimized page has no chance of good rankings.

From loading times to Core Web Vitals. Learn more about: Technical SEO optimization →

2. Content SEO: Content with added value

Google evaluates whether your content really helps. The E-E-A-T principle summarizes what is important: show experience, prove expertise, be perceived as an authority, build trust.

In practice, this means:

• Write about what you do every day
• Answer your customers' most frequently asked questions
• Show concrete examples from your work
• Keep content up to date

The right content strategy for craft businesses: You don't have to run a blog. Concentrate on pages that your customers are looking for: service descriptions, price overviews, frequently asked questions. One helpful article a month is completely sufficient.

3. Off-Page SEO: Building trust

Google also looks at how others talk about you and link to you.

Backlinks – quality counts: A link from the chamber of crafts or an industry association is worth more than 100 links from cheap directories.

Strengthening local presence:

• Complete your Google My Business profile
• Collect and answer reviews
• Register in relevant industry directories
• Network with other local businesses

75% of consumers regularly read reviews before making a purchase decision - for important purchases, the figure is even higher. Actively ask satisfied customers for feedback.

Local SEO: Your chance on Google

The good news for regional businesses: you can win against large chains in local search queries. 46% of all Google searches have local intent – people are specifically looking for providers in their area.

With step-by-step instructions for your Google profile. Complete guide to Local SEO →

"Near me" – The trend for you

Searches with "near me" have increased by over 500% in recent years. Users are no longer just searching for "hairdresser", but "hairdresser near me" or "hairdresser open now".

Google My Business: Your digital shop window

Your Google My Business profile is often the first point of contact. The most important optimizations:

• Complete information: opening hours, contact, all services
• Current photos: Show your business, team and work samples
• Regular posts: news, offers, projects
• Maintain reviews: Every answer shows that you care

42% of local searchers click directly on the map. An optimized profile immediately brings more inquiries.

A professional appearance starts with the Logo & business stationery →

Using local keywords correctly

Instead of just "plumbing", you optimize for "plumbing Ratzeburg" or "plumber Lübeck". These keywords have less competition and bring customers from your region.

My SEO system: Clear, measurable, effective

After more than 15 years of SEO experience, I work with a proven system:

Phase 1: Analysis (2 weeks)

• Website check: Find and prioritize technical problems
• Keyword research: What is your target group really looking for?
• Look at the competition: What are others doing right?
• Quick wins: What can we improve immediately?

What to expect and what it costs: More about professional SEO analysis →

Phase 2: Implementation (2-3 months)

• Optimize technology: loading times, mobile, crawlability
• Create content: New pages for important search terms
• Improve existing pages: Title, description, headings
• Optimize locally: GMB, directories, schema markup

Phase 3: Further development (ongoing)

• Monthly reporting: rankings, traffic, inquiries
• Optimize based on data: What works, what doesn't?
• Maintain content: Updates and extensions

What you get from me

• Understandable reports: No battles of technical terms
• Clear measures: You always know what I'm doing and why
• Realistic assessments: No false promises
• Your data: All access and reports belong to you

Typical SEO mistakes that cost money

1. Keywords ad nauseam

Stuffing texts with keywords no longer works. Google recognizes this and penalizes it. Write for people, not for machines.

2. Forgetting the technical basics

The best content is useless if Google can't find it:

• Missing XML sitemap
• Important pages on "noindex"
• Extremely long loading times

3. Content without a plan

"We need a blog!" – Only if you have something to say. Three helpful articles are better than 30 loveless texts.

4. Looking for the shortcut

SEO takes time. Anyone who promises quick tricks will harm you in the long run.

Do you need a new, SEO-optimized website? I develop websites that are built correctly from the start:

Web design services in detail →

My SEO services in detail

You want to go deeper? Here you will find detailed information on my main areas of focus:

• SEO analysis - I'll find out what's slowing down your website
• Local SEO - This is how you get found in your region
• Technical optimization - For websites that load at lightning speed

Each area is important, but not every company needs everything. In the initial consultation, we will find out what has priority for you.

SEO is often only part of the solution. All my services at a glance →

Honest about limits and possibilities

SEO is not magic. I don't promise you number 1 guarantees or 500% more traffic. What I do promise:

• Transparent measurement: You understand what the numbers mean (and what they don't)
• Realistic goals: Based on your industry and competition
• Real results: More visibility that leads to more business

The days of perfect measurability are over - and that's okay. What counts are real business results.