Brand & Website for Craft Businesses More Customers, Better Skilled Workers, Higher Prices – with a Professional Presence

How Your Craft Business Becomes the First Choice in Your Region

• New customers find you on Google – not just your competitors
• Skilled workers apply to you – because you have a modern presence
• Command higher prices – with a professional appearance
• Less phone stress – all information is online
• Full order books – even during slow periods

You Know This: Good Work Alone Isn't Enough Anymore

You do first-class work. Your customers recommend you. Still:

• Young customers go to the competition – they have a modern website
• Google shows others first – even though you've been in business longer
• Skilled workers can't find you – your business seems outdated
• Always the same questions on the phone: opening hours, prices, services
• Budget providers undercut you – because your quality isn't visible

The hard truth: Without a professional presence, you're giving away customers and employees every day.

How I Move Your Business Forward

1. Professional Brand

A logo that looks as good on your company vehicle as it does on your business card. Colors and fonts that match your craft. A look that says: professionals work here.

2. Website That Sells

No gimmicks – a clear website that convinces customers. With references that show your quality. Contact options that work. And everything lightning-fast on mobile.

3. Get Found on Google

When someone googles "electrician your city", you should be at the top. I'll make sure Google loves you – without monthly advertising costs.

4. Everything from One Source

Logo, website, business cards, vehicle lettering – everything fits together. Done right once, benefit for years.

The Reality in Numbers

The Great Website Test 2025 revealed it: Craftsmen's websites achieve an average of only 2.12 out of 9 possible points. This means: Most of your competitors have a website, but not a good one. (Source: Handwerk Magazine)

What customers really want:

• 93% are influenced by online reviews – do you have any? (SME Digitalization 2023)
• Most people search online for craftsmen first – but do they find you?
• A professional website signals professional work

The good news: While over 90% of craft businesses have a website (Lexware), very few use their potential. With a properly done website, you immediately stand out.

Digitalization is no longer a trend: 68% of all craft businesses already rely on digital technologies – and rising (Bitkom 2025). Those who don't participate now will be left behind.

How Our Collaboration Works

1. Free Initial Consultation

We'll talk for 30 minutes on the phone. You tell me about your business, I show you possibilities. No sales pressure, just honest advice.

2. Clear Offer

You get a fixed-price offer. No hidden costs, no surprises. Everything in black and white.

3. Joint Development

We develop your look together. You're the boss, I implement professionally. With regular coordination.

4. Launch & Training

Your website goes live, I show you how to use it. After that, I'm still there for you – for questions and adjustments.

Why Me Specifically?

I speak your language. No tech jargon, no empty phrases. I explain everything when needed so we can work together well.

I know the craft. Many of my clients are craftsmen. I know what works and what doesn't.

I'm reachable. You call, I answer. You write an email, I respond. It's that simple.

Fair prices, transparent work. You always know what I'm working on and what it costs.

Ready for More Success?

Every day without a professional presence, you're giving customers away to the competition. It doesn't have to be this way.

In 4-6 weeks you'll have:

• A brand you're proud of
• A website that brings customers
• More visibility on Google
• A business partner who understands you

Jan Raap
Starke Marken & Websites für Handwerksbetriebe

PS: Die meisten Handwerkenden sagen nach unserem ersten Gespräch: "Hätte ich mal früher angerufen!" Worauf wartest du? 😉