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Jan Raap Web, Branding & AI from Ratzeburg

Portrait photo of Jan Raap

I'm Jan from Ratzeburg – I build websites that work. For tradespeople, SMEs and agencies.

Since 2013, I've been delivering web projects for small and medium-sized businesses. Frontend is my focus, accessibility is my baseline. I use AI tools for content optimization, code automation and workflow improvements. And I shoot straight: what's possible, what's not, and what it costs. You always know where you stand.

My approach: Design and code from one source – plus smart automation where it makes sense. I understand what designers mean, translate it into code, and streamline processes with AI tools. That saves time, feedback loops and misunderstandings.

Let's tackle your project

Send me 3 sentences about what you have in mind. Within 24 hours, you'll get my assessment: what's feasible, what it costs, how long it takes.

Who do I work with?

Tradespeople & SMEs

No time for your website? I get it. I handle everything – from the first idea to a finished site that works on all devices and gets found on Google. Accessibility included.

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Agencies

Need frontend support without the drama? I turn your designs into clean, documented code. WordPress, Vue, Nuxt – send me the designs, I deliver. Overflow capacity when things get hectic, proactive thinking included.

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For more than 2 years, we have been working with Jan as a frontend developer at our design agency and have successfully implemented various projects together. We can always rely on his advice and initiative, and we are happy to have such a reliable sparring partner by our side.

Janine Lux

CEO · Design Manufaktur

My Background

After studying design in Hamburg, I went freelance in 2007 – initially spending nine years as an external UI/UX designer for comdirect bank AG. At some point I thought: why just prototypes? So I taught myself WordPress development in PHP and JavaScript.

Today I combine design understanding with technical skills. I get what designers mean and can translate it into code. That cuts down on feedback loops and misunderstandings.

Mr. Raap has created an attractive and intuitive web experience for our readers using cutting-edge technologies. We value his fast, reliable work and excellent technical expertise.

Adrian Neumann

Founder · Schlagerblume

How I Work

I don't see you as a client, but as a partner. You know your business, I know mine. Together we figure out what your website needs.

That also means: I don't just nod along. If an idea is technically nonsense or will scare off your users, I'll say so. Not because I'm a know-it-all, but because I want your project to succeed.

Remote is standard – no matter where you're based. Saves us both time and money. Video calls when needed, otherwise email and phone. Has been working great for years.

My Toolkit:

  • WordPress with Advanced Custom Fields for custom solutions
  • Vue.js 3 and Nuxt for modern web apps
  • HTML, CSS, JavaScript for performance-optimized pages
  • AI tools (ChatGPT, Claude, custom assistants) for automation and content optimization
Jan Raap has supported us from the beginning in the conception and implementation of our requirements regarding our web presence. We wanted a WordPress implementation to be able to optimally use it with our own plugins, and we trust his expertise when it comes to SEO optimization and usability.

Jan Weitendorf von Hacht

CEO · W1-Media GmbH

What Matters to Me:

Accessibility is my baseline, not a nice-to-have. Contrasts that actually work. Fonts that are readable. Navigation that works with a keyboard. Audio content. Plain language text – with AI assistance. I bake accessibility in from the start.

Sustainability means acting responsibly – both ecologically and economically: resource-efficient, performant websites with thoughtful UX – and long-term partnerships with companies that have internalized sustainability. In the long run, I want to build a company with employee ownership. Digital services for SMEs, fair and transparent.

Besides work and my little son, I'm constantly learning. AI tools, new WordPress features, modern frameworks – the industry moves fast and I keep up.

Got a project in mind?

Tell me what you're planning. I'll be honest about whether I'm the right fit.

Feel free to check out my references or read what clients say. Or just reach out – I'll tell you within 24 hours what's feasible and what it costs. No sales pitch, just a normal conversation.

You can also find me on LinkedIn – in case you want to do some stalking before reaching out. Totally fine.

Frequently Asked Questions